Paul Cassidy, founder
Paul was an Account Executive at Google from 2009 to 2017 (top Google Cloud sales rep in 2013), then a Sales Director for Microsoft through Accenture, then Sales Development Director at Salesforce where his teams generated over $20m in new business ARR, then Sales Director at Twilio, where he was appointed to a board of directors in 2022. From 2023 he ran European Gateway, an outsourced sales business that built over €1m ARR for its clients, before going full time on Prospectio in 2026.
Across that time he built SDR teams from scratch and managed more than 40 BDRs across Europe. He has bought, sold and managed teams using most of the LinkedIn automation tools on the market. That's the experience the product is built on.
Why Prospectio exists
Most LinkedIn tools do one thing well: send. They treat every profile on a list the same way, drop a first name into a template, and measure success in messages sent. In our own controlled testing, company-led copy replied at 10.8 percent while question-led copy replied at 33.2 percent, and broad role-based targeting replied at 13.0 percent against 51.9 percent when the prospect was a verified subject-matter fit.
Prospectio does three things differently. It reads every profile and checks it fits your ICP before a single message goes out, so poor-fit prospects are skipped rather than spammed. It sends your own voice and video, cloned from one recording and personalised to each person, which is why a personalised video first touch replied at 40.4 percent in our testing. And when someone replies, an AI responder handles the back-and-forth and books the meeting, so warm leads don't go cold while you're busy.
Who uses it
Users include sales teams at Accenture, Cloudflare, Twilio, Remote.com, Salesforce and Sidetrade, alongside founders, agencies and SDR teams at companies from 10 to 500 people, in SaaS, professional services, recruitment, logistics and manufacturing.
Company details
Prospectio Ltd is registered in Ireland. We're GDPR compliant, run on residential IP infrastructure to protect your LinkedIn account, and support is at support@prospectio.ai. You can also find us on LinkedIn and G2.