LinkedIn message templates and voice-note scripts
Copy-and-use LinkedIn connection requests, follow-ups and voice-note scripts by persona and industry. Every one has been sent in a real campaign.
Templates are dangerous if you paste them unchanged, because the thing that makes a message work is the specific detail only you can supply. What these give you is the structure: what goes first, how long each part should be, what to leave out, and where the specific reference belongs.
Each page also explains why the message works, so you can write your own version rather than sending ours to the same prospect three of your competitors already messaged.
Connection request templates: CFOs and finance leaders
Four connection request notes for reaching CFOs, finance directors and heads of finance on LinkedIn.
Connection request templates: CTOs and engineering leaders
Five connection request notes for reaching CTOs, VPs of Engineering and technical founders on LinkedIn.
Connection request templates: founder to founder
Four connection request messages for founders reaching other founders and CEOs on LinkedIn. Peer language, one specific reference, no pitch.
Connection request templates: hiring managers and HR leads
Four connection request notes recruiters use to reach hiring managers and HR leads on LinkedIn, referencing open roles and recent placements.
Connection request templates: marketing directors and CMOs
Five connection request notes for reaching CMOs, marketing directors and demand gen leads on LinkedIn.
Connection request templates: mutual connections
Five connection request templates that use a shared contact, with the reply-rate data behind them, how to ask for the introduction properly.
Connection request templates: operations directors and COOs
Four connection request notes for reaching COOs, operations directors and heads of ops on LinkedIn.
Connection request templates: procurement and purchasing
Four connection request notes for procurement managers, heads of purchasing and category leads on LinkedIn.
Connection request templates: prospects using a competitor
Five connection request templates for prospects already using a competitor's product, with the test data showing naming their tool doubles reply rates.
Connection request templates: VP Sales and Head of Sales
Five connection request messages for reaching VPs and Heads of Sales on LinkedIn, with why each works, acceptance-rate notes.
Follow-up templates: when they accepted but didn't reply
Five follow-up messages for when a LinkedIn prospect accepted but didn't reply. Timing, tone, what to add each time, and when to stop.
Message templates: after a funding round
Four outreach messages for reaching companies after a funding announcement. Timing, what to say, what everyone else is saying.
Message templates: after someone views your profile
Someone viewed your LinkedIn profile. Four message templates for turning that signal into a conversation, when to use each.
Message templates: following up after an event
How to follow up on LinkedIn after a conference, webinar or trade show. Timing, four templates for people you met and people you did not.
Message templates: re-engaging a lead who went quiet
How to restart a conversation with a prospect who went quiet months ago. Five templates by reason for the silence.
Voice-note script: first touch after connecting
A 30-second LinkedIn voice note script for the first message after a connection is accepted, with three variations by persona, what to leave out.
Voice-note script: the second touch
A 25-second voice note script for step two of a LinkedIn sequence, with the test data showing a +10 percent reply lift over text follow-ups.
Voice-note scripts for recruiters
Voice-note scripts for recruitment: approaching passive candidates, winning hiring managers, and re-opening a placed candidate.
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