LinkedIn message templates and voice-note scripts
Copy-and-use LinkedIn connection requests, follow-ups and voice-note scripts by persona and industry. Every one has been sent in a real campaign.
Templates are dangerous if you paste them unchanged, because the thing that makes a message work is the specific detail only you can supply. What these give you is the structure: what goes first, how long each part should be, what to leave out, and where the specific reference belongs.
Each page also explains why the message works, so you can write your own version rather than sending ours to the same prospect three of your competitors already messaged.
Connection request templates: CFOs and finance leaders
Four connection request notes for reaching CFOs, finance directors and heads of finance on LinkedIn. What finance leaders respond to, what they ignore, and how to follow up.
Connection request templates: CTOs and engineering leaders
Five connection request notes for reaching CTOs, VPs of Engineering and technical founders on LinkedIn. Why most sales outreach fails with engineers, and what gets accepted instead.
Connection request templates: founder to founder
Four connection request messages for founders reaching other founders and CEOs on LinkedIn. Peer language, one specific reference, no pitch. With notes on what to send next.
Connection request templates: hiring managers and HR leads
Four connection request notes recruiters use to reach hiring managers and HR leads on LinkedIn, referencing open roles and recent placements. What to send after they accept.
Connection request templates: marketing directors and CMOs
Five connection request notes for reaching CMOs, marketing directors and demand gen leads on LinkedIn. What marketing leaders respond to, what they delete, and what to send after they accept.
Connection request templates: operations directors and COOs
Four connection request notes for reaching COOs, operations directors and heads of ops on LinkedIn. What operations leaders care about, and how to open without wasting their time.
Connection request templates: VP Sales and Head of Sales
Five connection request messages for reaching VPs and Heads of Sales on LinkedIn, with why each works, acceptance-rate notes, and what to send after they accept.
Follow-up templates: when they accepted but didn't reply
Five follow-up messages for when a LinkedIn prospect accepted but didn't reply. Timing, tone, what to add each time, and when to stop. From real campaign data.
Message templates: after a funding round
Four outreach messages for reaching companies after a funding announcement. Timing, what to say, what everyone else is saying, and how to not be the fortieth congratulations message.
Message templates: after someone views your profile
Someone viewed your LinkedIn profile. Four message templates for turning that signal into a conversation, when to use each, and when a profile view means nothing at all.
Message templates: following up after an event
How to follow up on LinkedIn after a conference, webinar or trade show. Timing, four templates for people you met and people you did not, and why most event follow-up fails.
Message templates: re-engaging a lead who went quiet
How to restart a conversation with a prospect who went quiet months ago. Five templates by reason for the silence, plus what makes a re-engagement message work rather than annoy.
Voice-note script: first touch after connecting
A 30-second LinkedIn voice note script for the first message after a connection is accepted, with three variations by persona, what to leave out, and why voice notes reply at 40 percent plus.
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