LinkedIn outreach guides
Practical, specific guides on LinkedIn automation, prospecting, personalisation and booking meetings. Written by a sales leader, not a content farm.
These are the guides we wish existed when we were running SDR teams: specific numbers, worked examples, and the parts most articles skip because they are inconvenient.
Start with the ICP guide if your acceptance rate is under 25 percent, since that is a targeting problem and no amount of rewriting will fix it. Start with the connection request guide if your targeting is fine but nobody is accepting. Read the limits guide before you configure any automation tool, whichever one you end up using.
How to build an ICP for LinkedIn outreach
A practical method for defining an ideal customer profile you can actually target on LinkedIn: firmographics, roles, signals, exclusions, and how to turn it into a Sales Navigator search and a qualification rubric.
How to personalise outreach at scale
The difference between real personalisation and merge fields, four levels of personalisation ranked by effort and payoff, and how to run genuine personalisation across hundreds of prospects.
How to use AI to write outbound messages
A practical method for using AI in cold outreach: what to automate, what to never automate, the prompts that produce usable first lines, and the tells that make prospects delete AI-written messages.
How to write a LinkedIn connection request that gets accepted
A practical guide to connection requests: the 300-character limit, whether to include a note, the four-part structure that works, acceptance rate benchmarks, and twelve openers to avoid.
LinkedIn automation limits in 2026: what's actually safe
The daily and weekly LinkedIn limits that keep automated accounts safe in 2026: connection requests, messages, InMails, profile views, plus warm-up, timing and the infrastructure choices that matter more than the numbers.
LinkedIn vs email for B2B outreach
An honest comparison of LinkedIn and cold email for B2B prospecting: reply rates, deliverability, cost, compliance, audience fit, and how to run both together without annoying the prospect.
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