LinkedIn outreach guides
Practical, specific guides on LinkedIn automation, prospecting, personalisation and booking meetings. Written by a sales leader, not a content farm.
These are the guides we wish existed when we were running SDR teams: specific numbers, worked examples, and the parts most articles skip because they are inconvenient.
Start with the ICP guide if your acceptance rate is under 25 percent, since that is a targeting problem and no amount of rewriting will fix it. Start with the connection request guide if your targeting is fine but nobody is accepting. Read the limits guide before you configure any automation tool, whichever one you end up using.
12 Claude prompts for LinkedIn outreach
Copy-paste Claude prompts for LinkedIn outreach, each one encoding a finding from fifteen controlled A/B tests across 389,890 prospects and 15,018 meetings.
Claude Cowork for sales teams
What a desktop AI agent is actually good at in a sales function, from running one for six months.
Connect Claude to LinkedIn with MCP
How to connect Claude to LinkedIn using an MCP server: install, authenticate with an API key, and run campaigns.
Does AI personalisation actually work in outbound?
Expandi found AI-written messages underperform human templates by 12 percent. Our controlled tests agree on text and disagree on everything else.
How to build an ICP for LinkedIn outreach
A practical method for defining an ideal customer profile you can actually target on LinkedIn.
How to personalise outreach at scale
The difference between real personalisation and merge fields, four levels of personalisation ranked by effort and payoff.
How to use AI to write outbound messages
A practical method for using AI in cold outreach: what to automate, what to never automate, the prompts that produce usable first lines.
How to write a LinkedIn connection request that gets accepted
A practical guide to connection requests: the 300-character limit, whether to include a note, the four-part structure that works, acceptance rate benchmarks.
LinkedIn automation limits in 2026: what's actually safe
The daily and weekly LinkedIn limits that keep automated accounts safe in 2026: connection requests, messages, InMails, profile views, plus warm-up.
LinkedIn vs email for B2B outreach
An honest comparison of LinkedIn and cold email for B2B prospecting: reply rates, deliverability, cost, compliance, audience fit.
Using Claude for LinkedIn outreach
Where AI genuinely helps LinkedIn outreach and where it makes it worse, measured across 389,890 prospects and fifteen controlled tests.
Want us to run it for you?
Prospectio Pipeline is our done-for-you LinkedIn and email outreach service, from €1,500 a month. It starts with a 30-minute scoping call on your offer, your buyers and your targets.