LinkedIn outreach by industry

LinkedIn outreach performs very differently by sector, and most advice is written by and for software companies. A VP of Sales at a SaaS company receives fifteen cold messages a week. A plant operations director at a manufacturer receives one a month, which is why acceptance rates in industrial sectors often beat the B2B average despite the audience being harder to write for.

Each page below covers who the real decision maker is, which signals indicate timing, what an opener should reference, and what to expect from the numbers.