Outbound ROI calculator

At the dataset's weighted meeting rate of 4.6 percent and a realistic 400 to 600 prospects contacted per seat per month, one seat produces roughly 18 to 28 meetings a month. Segment moves that a lot: founders at companies under 50 people ran above 6 percent, procurement managers at enterprise ran at 2.7 percent.

Meetings equals prospects contacted times meeting rate. Pipeline equals meetings times average deal size. Closed revenue equals pipeline times your close rate from meeting to won. ROI is closed revenue divided by total cost, where cost is tooling plus the fully loaded cost of the people running it. The number people get wrong is the meeting rate, which is why this calculator uses measured rates rather than a guess.

In B2B software, 15 to 25 percent of properly qualified opportunities close, over a cycle of three to nine months depending on deal size. A cold first meeting is not yet a qualified opportunity. Enterprise runs lower and slower with far larger deals. That figure is for meetings that were properly qualified first. Applied to every first meeting a cold campaign produces, including the curious and the merely polite, 5 to 12 percent is more realistic, and the calculator defaults to 8.

It changes volume per seat and response speed, not the underlying rates. The rate that automation moves most is the 24-hour response window: replies answered within a day converted to meetings at 21.4 percent against 3.6 percent after 48 hours, and that gap is almost entirely an operational problem rather than a selling one.

No. They are indexed from a real dataset of 389,890 prospects across 41 programmes, which makes them a far better starting point than a made-up figure, but your product, market and list quality will move them. Run the calculation, then measure the first campaign and replace the estimates with your own.