Background
Expandi is one of the longer-standing cloud LinkedIn automation tools, launched in 2019 and known for a careful approach to account safety. It introduced “smart sequences” (branching logic based on prospect behaviour) and image personalisation that put the prospect’s name or company logo onto a picture. Both were ahead of their time.
Prospectio is newer and narrower in ambition. It does three things: qualify the prospect, send a message that sounds like a human, and reply until the meeting is booked. It doesn’t try to be a full sequencing platform with every feature.
Side by side
| Prospectio | Expandi | |
|---|---|---|
| ICP qualification before sending | Yes, per profile | No |
| Personalisation | Profile-based opener; cloned voice and video | Token merge; dynamic images and GIFs |
| Message formats | Text, voice, video, email | Text, InMail, images/GIFs, email |
| Branching sequences | Yes, based on accept/reply | Yes, smart sequences with more conditions |
| AI replies and booking | Yes | No |
| Account safety | Residential IP per account, mobile-style API, conservative limits | Dedicated IP, cloud, sensible limits |
| Agency / multi-account | Team plans | Strong agency features, whitelabel |
| Price (at time of writing) | $99 per seat per month, annual | Around $99 per seat per month; check expandi.io |
Where Expandi wins
- You run complex conditional sequences and want more branching options.
- You’re an agency managing many client accounts and want whitelabel reporting.
- Image personalisation still works in your niche (it does in some, particularly where prospects see less outbound).
Where Prospectio wins
- The reply rate is the problem. Voice and video lift it in a way images no longer do, in our campaign data.
- You want fewer wasted sends. The ICP filter typically skips a meaningful share of a raw list.
- You want replies handled and meetings booked without a human checking the inbox all day.
- You want someone to build your first campaign with you rather than a knowledge base.
The honest summary
If you already have Expandi and your reply rates are fine, there is no reason to move. If you’re choosing today and your goal is meetings from a mid-sized list of the right people, Prospectio’s approach is built for exactly that.