Home › Integrations › Prospectio + Salesforce
Integration

Prospectio + Salesforce

When someone accepts your connection request or replies on LinkedIn, the contact appears in Salesforce without anyone typing it in. One-way, and honest about what it does not do.

Paul CassidyBy Paul Cassidy, founder of Prospectio.ai. Ex Google, Salesforce and Twilio sales leader. Updated 4 September 2026.
In short: when a prospect accepts a connection request or replies on LinkedIn, Prospectio creates or updates that contact in Salesforce. One-way only. It does not pull lists out of Salesforce and it does not write activity history.

What the integration does

Contacts, on reply or accept. When a prospect accepts your connection request or replies to a message, Prospectio creates that contact in Salesforce if it does not exist, or updates the record if it does.

That is it. It is a deliberately small integration and we would rather describe it accurately than imply a full pipeline sync you would discover was missing in week two.

What it does not do

Worth stating plainly, because most integration pages in this category do not:

  • It is one-way. Prospectio writes to Salesforce. It does not read from it.
  • You cannot push a Salesforce list into a Prospectio campaign from the CRM side. Build the list in Prospectio, or send it in over the API.
  • It does not log every sequence step as an activity against the record.
  • It does not create meetings in Salesforce when one is booked.

If you need any of those, the API and webhooks will do it. See the Zapier, Make and n8n pages for the pattern: a POST with an X-API-KEY header, triggered on whatever event you care about.

Setup

  1. In Prospectio, go to Settings → Integrations and connect Salesforce
  2. Authorise in Salesforce
  3. Send yourself a test reply and check the contact appears

One thing that catches people out. The authorisation screen names Integrio.io rather than Prospectio. Integrio is the middleware handling CRM connections on the platform Prospectio runs on. It is expected, and if you are the person approving app installs at your company it is worth knowing before you see it.

Why it matters

Outreach that is not in the CRM did not happen, as far as the pipeline review is concerned. Reps stop logging manually within about a fortnight, every time.

Getting the contact in automatically at the moment they engage is the part that actually gets skipped, and it is the part this handles. The rest of the picture, the activity trail and the meeting record, currently needs a webhook.

Frequently asked questions

What syncs from Prospectio to Salesforce?

A contact. When a prospect accepts your connection request or replies to you on LinkedIn, Prospectio creates that contact in Salesforce or updates the existing record. That is the confirmed behaviour today.

Is it a two-way sync?

No. It is one-way, Prospectio to Salesforce. It does not read from Salesforce, and you cannot push a Salesforce list into a Prospectio campaign from the CRM side. If you need that direction, use webhooks or the API.

Why does the consent screen say Integrio.io?

Integrio.io is the middleware that handles CRM connections on the platform Prospectio runs on. It is the app you are authorising, which surprises people if nobody warns them, so we are warning you here.

Do I need a developer to set this up?

No. Connect it from Settings and Integrations inside Prospectio, authorise in Salesforce, done. A few minutes.

Want us to run it for you?

Prospectio Pipeline is our done-for-you LinkedIn and email outreach service, from €1,500 a month. It starts with a 30-minute scoping call on your offer, your buyers and your targets.