The problem, from someone who ran these teams
I managed SDR teams at Salesforce and Twilio and built them from scratch at other companies. The pattern was always the same: the best reps spent maybe a third of their day in real conversations. The rest was building lists, sending the same message 80 times, chasing people who’d gone quiet, and updating the CRM. Automation tools helped with sending but made the messages worse, and reply rates fell year on year.
How an SDR team runs Prospectio
The rep sets the ICP once per campaign. Plain language: “Heads of Sales or RevOps at UK and Irish B2B SaaS, 50 to 500 staff, hiring SDRs or just raised”. Prospectio turns that into a scoring rubric.
Lists come from wherever they already come from. Sales Navigator, a CSV from Clay or Apollo, a LinkedIn search. Prospectio runs every profile through the ICP filter and the rep sees the split before anything sends.
The rep records one clip. Thirty seconds, phone camera. Prospectio clones it and sends a personalised voice note or video to each qualified prospect after they accept.
Replies come to the shared inbox. The auto-responder handles the first reply, answers the common questions, and proposes times from the rep’s calendar. Anything specific gets handed to the rep with the thread.
Everything logs to the CRM. Sent, accepted, replied, meeting booked.
What managers get
Team-level reporting on acceptance, reply and meeting rates by rep and by campaign. A view of which ICP rules are producing meetings. The ability to share a sequence that works across the team. And an account-safety layer that keeps reps within limits without policing them.
What to expect
On our campaign data, teams moving from text sequences to qualified voice and video see reply rate rise from 28.8 percent to 40.4 percent, and meetings by 57 percent. The number of meetings per rep per week is the one that matters, and it’s the one we build the first campaign around on the onboarding call.