Template 1: the milestone
Hi {first name}, saw {company} just hit {milestone}. I’m building {five words on what you do} and watching how you’ve scaled the team has been useful. Would be good to be connected.
Template 2: the shared stage
Hi {first name}, we’re at a similar stage ({company} looks about a year ahead of us). I’m the founder of {company}, working on {five words}. Always keen to know a few people walking the same road.
Template 3: the post
Hi {first name}, your post on {topic} put words to something I’ve been fumbling with for months. Founder here too ({company}). Would like to follow your thinking.
Template 4: the introduction
Hi {first name}, {mutual name} mentioned you when I described what we’re building at {company}. Thought I’d reach out directly rather than wait for an intro.
After they accept
Send a thirty-second voice note within a day. Founders respond to founders’ voices at rates that surprise people the first time they see them. Say why you reached out to them specifically, what you built, and ask for fifteen minutes if it sounds relevant. Then stop.
How Prospectio uses these
Describe your ICP (“founders and CEOs of B2B companies, 20 to 200 staff, UK and Ireland”). The ICP filter qualifies each profile and picks the reference (milestone, post, mutual). Prospectio writes the note in one of the shapes above, sends it, and follows with your cloned voice note after accept.