Why founder outreach works, and why it stalls
Founders get replies that SDRs don’t. A message from the person who built the product carries weight. The problem is time. You can’t send 40 personalised messages a day and also run the company, so founder-led outbound tends to happen in bursts, go quiet for a month, and never compound.
What Prospectio changes
The list gets qualified, not just sent. You describe your ICP in a sentence or two. Prospectio reads each profile and skips the ones that don’t fit, so a list of 300 becomes the 180 worth your voice. See the ICP filter.
It’s your voice, without your time. You record once. Every qualified prospect gets a personalised voice note or short video that sounds like you recorded it for them, because in effect you did.
Replies get handled while you’re heads-down. The auto-responder answers “what does it cost?”, “does it integrate with X?” and “send me some info”, then proposes times from your calendar. You get a notification when a meeting’s booked or a question needs you.
Someone builds the first campaign with you. Every new account gets a call with the founder. We’ve run outbound at Google, Salesforce and Twilio and we’ll tell you if the positioning is off.
A founder’s week on Prospectio
Monday, 20 minutes: check the inbox, glance at what got skipped and why, approve anything the responder handed off. Tuesday to Friday: take the meetings. That’s it. The sequence runs at human pace inside safe limits all week.
Cost
$99 per seat per month on an annual plan, everything included. Compare that to the time it replaces, or to the SDR you were about to hire before product-market fit. Pricing.