The numbers
| Measure | Benelux | Dataset average |
|---|---|---|
| Prospects contacted | 36,090 | 389,890 total |
| Reply rate | 31.2% | 31.9% |
| Meeting rate | 4.4% | 4.6% |
| Rank on reply rate | 5th of 9 | – |
| Rank on meeting rate | 5th of 9 | – |
What the data says about this market
Benelux sits mid-table at 31.2 percent replies and 4.4 percent meetings across 36,090 prospects, both a little under the dataset averages of 31.9 and 4.6 percent.
English-language outreach works across the region without adaptation, which keeps the cost of entry low. The numbers are close enough to the overall average that the standard playbook applies unmodified: connection request rather than InMail, 240 to 420 characters, question-led, and answer replies inside 24 hours.
We do not have a region-specific finding here beyond the rates themselves, and we would rather say that than invent one. Treat Benelux as a market where the general playbook performs to expectation.
All nine regions
| Region | Prospects | Reply rate | Meeting rate |
|---|---|---|---|
| UK & Ireland | 68,300 | 35.1% | 5.2% |
| Nordics | 38,900 | 34.6% | 5.0% |
| CEE | 41,400 | 33.8% | 4.9% |
| DACH | 63,800 | 32.4% | 4.7% |
| Benelux | 36,090 | 31.2% | 4.4% |
| Iberia | 18,800 | 30.5% | 4.3% |
| France | 32,200 | 29.8% | 4.1% |
| US East | 58,600 | 28.9% | 4.0% |
| US West | 31,800 | 27.6% | 3.8% |
What does not change by region
The mechanics held everywhere we ran them. A connection request beat InMail by ten times. Two and a half sentences, question-led, with no pitch beat the longer version by 2.4 times. Messages of 240 to 420 characters peaked at 38.6 percent replies. Replies answered inside 24 hours converted at 21.4 percent against 3.6 percent after 48 hours.
What changes by region is register and pace, not structure. DACH needs a formal tone and voice notes underperform there. France needs the message written in French by someone who speaks it, and a longer runway. Everywhere else, the same playbook applied without modification.
Method
Figures come from 36,090 prospects in this region inside a dataset of 389,890 prospects and 15,018 meetings, run for 17 clients across 41 programmes between 2018 and 2026. Prospects were split at random inside each client account so industry, geography, seniority and company size are held constant on both sides of every controlled test.
Full method and all fifteen tests are on the 2026 outbound benchmarks page. See also the breakdowns by persona and company size.
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Cite this page as: Prospectio.ai, B2B outbound benchmarks in Benelux, 36,090 prospects, 2018 to 2026.